AIVITA Privacy and Cookie Policy
Last Updated: June 9, 2025
1. Introduction
At AIVITA, we are committed to protecting your privacy and ensuring the security of your personal and health data. This Privacy and Cookie Policy explains how AIVITA ApS ("AIVITA," "we," "us," or "our"), based in Denmark, collects, uses, stores, and protects your information when you use the AIVITA app, website, and related services (collectively, the "Service"). AIVITA is a health coaching app that provides personalized lifestyle recommendations based on data from fitness trackers, laboratory tests, and user inputs. This policy complies with the General Data Protection Regulation (GDPR), the EU ePrivacy Directive, and Danish data protection laws.
By using the Service, you consent to the data and cookie practices described in this policy. For questions, contact us at support@aivita.app.
2. Data We Collect
To provide personalized health insights, AIVITA collects the following types of data:
- Personal Information: Name, email, date of birth, gender, country, and postal code.
- Health Data: Data from fitness trackers, laboratory test results, and qualitative inputs from the journal system.
- Contextual Data: Location-based data and lifestyle information.
- Usage Data: Interactions with the app, such as challenge participation and message ratings.
3. How We Use Your Data
AIVITA uses your data to:
- Generate personalized health recommendations via our HealthSync AI.
- Support gamified challenges, track progress, and award points, badges, and levels.
- Provide weekly and monthly health reports.
- Suggest relevant health tests and facilitate purchases.
- Improve the Service by analyzing usage patterns.
4. Data Storage and Security
We prioritize the security of your data with encryption, access control, anonymization, and secure document processing. Data is stored on EU-based servers.
5. Data Sharing and Third Parties
AIVITA shares data only with third-party labs, service providers, and when required by law. We do not sell your data.
6. Your Data Rights
Under GDPR, you have the right to access, correct, delete, restrict, and object to data processing. Contact support@aivita.app to exercise your rights.
7. Cookies
We use essential, analytics, and marketing cookies. You can manage preferences via the cookie consent banner.
8. Contact Us
For questions, contact us at support@aivita.app or AIVITA ApS, Kong Georgsvej 17, 2950 Vedbæk, Denmark.